Why Vape?

Vype has drawn upon BAT's 100+ years' experience of satisfying smokers. We've listened to more than 2,000 vapers and smokers and worked with top flavour experts and scientists to develop our product range.

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  • Millenials Five Times More Likely To Kiss Someone Who Vapes, New UK Survey Finds

    Millenials Five Times More Likely To Kiss Someone Who Vapes, New UK Survey Finds

    Ahead of National Kissing Day, a UK survey finds that millennials are five times more open to the idea of kissing someone who vapes, compared to those over the age of 50.
    Read More >
  • Lab-tests of e-cigarette show no evidence of cellular harm

    Lab-tests of e-cigarette show no evidence of cellular harm

    Vype ePen, a commercially available e-cigarette did not induce cell stress, DNA damage or in malignant transformation in cell culture tests.
    Read More >
  • How do e-cigarettes Work?

    How do e-cigarettes Work?

    When the eLiquid in an e-cigarette makes contact with the battery-powered heating element it creates vapour. However, the quality of the vapour produced can vary from one e-cigarette to another, depending on the mechanics of the device and the formulation of the eLiquid.
    Read More >
  • How Do I Know I Can Trust Vype's Quality?

    How Do I Know I Can Trust Vype's Quality?

    Vype eLiquids contain nicotine, water, propylene glycol and glycerol, which are all pharmaceutical grade as defined by the European Pharmacopoeia Standard Monograph, and all sourced within the EU. When it comes to our flavours, we use only food-grade flavourings – also sourced within the EU – which are thermally stable when vaporised.
    Read More >
  • A Sign of Quality You Can Trust

    A Sign of Quality You Can Trust

    Since it's the vapour that you inhale and the vapour that delivers the satisfaction, it is very important for us to know exactly what our vapour contains. This is why we put care and expertise into every eLiquid and every device we make - to ensure quality of ingredients, consistent vapour quality, and satisfaction from start to finish.
    Read More >
  • Our Expertise in Vapour Science

    Our Expertise in Vapour Science

    Since it's the vapour that you inhale and the vapour that delivers the satisfaction, it is very important for us to know exactly what our vapour contains. This is why we put so much care and research into every eLiquid and every product we make - to ensure quality of ingredients, consistent vapour quality, and satisfaction from start to finish.
    Read More >
  • Can My E-Cigarette Catch Fire?

    Can My E-Cigarette Catch Fire?

    There have been incidents reported in the media of e-cigarettes catching fire or exploding. To protect against this, we have designed Vype devices with multiple layers of safety features. Over-voltage controls protect you from getting an electrical shock from our devices. Over-heating controls protect against fire and explosion. You can't overcharge our products, when used as instructed, due to a timed cut-off and other safety measures.
    Read More >
  • What is the Truth About Nicotine?

    What is the Truth About Nicotine?

    The Royal College of Physicians (RCP) and the Medicines and Healthcare products Regulatory Agency (MHRA), have concluded that there is no evidence that nicotine causes cancer.
    Read More >
  • Should You Worry About Second Hand Vapour?

    Should You Worry About Second Hand Vapour?

    Current research shows that there is little evidence to suggest that e-cigarette vapour is harmful to non e-cigarette users. Professor John Britton and Dr Ilze Bogdanovica, from the UK Centre for Tobacco and Alcohol Control Studies, in a report commissioned by the Public Health England summarised the current knowledge by saying...
    Read More >
  • Our Team of Experts

    Our Team of Experts

    With backgrounds ranging from toxicology to medical device manufacturing, biosciences to analytic computing, we have a 360-degree perspective from doctors, engineers and scientists, all working together. These are just a few of the people behind your Vype vaping experience.
    Read More >
  • Is One Vapour Really Any Different From Another?

    Is One Vapour Really Any Different From Another?

    Our own tests and those from independent researchers have found differences in the contents of vapour produced by different e-cigarettes. This is why we put care and expertise into every eLiquid, every flavour and every product we make, to ensure consistently high quality vapour.
    Read More >
  • Our Laboratories

    Our Laboratories

    We invest heavily, both in equipment and expertise, to enable us to effectively and expertly analyse vapour and the individual elements it contains.
    Read More >
  • Our Approach

    Our Approach

    We check and test the quality of vapour for every eLiquid we craft, every flavour we blend and every device we manufacture. Below, you can find out how our experts know exactly what you vape.
    Read More >
  • Our Heritage

    Our Heritage

    To create a truly satisfying vaping experience, we have drawn upon BAT's 100+ years experience and expertise in understanding the needs of smokers. Vype is sold by Nicoventures Trading Ltd, a UK-based company that sits within the Nicoventures division of British American Tobacco.
    Read More >
  • Millenials Five Times More Likely To Kiss Someone Who Vapes, New UK Survey Finds

    Millenials Five Times More Likely To Kiss Someone Who Vapes, New UK Survey Finds

    Ahead of National Kissing Day, a UK survey finds that millennials are five times more open to the idea of kissing someone who vapes, compared to those over the age of 50.
    Read More >
  • Lab-tests of e-cigarette show no evidence of cellular harm

    Lab-tests of e-cigarette show no evidence of cellular harm

    Vype ePen, a commercially available e-cigarette did not induce cell stress, DNA damage or in malignant transformation in cell culture tests.
    Read More >
  • How do e-cigarettes Work?

    How do e-cigarettes Work?

    When the eLiquid in an e-cigarette makes contact with the battery-powered heating element it creates vapour. However, the quality of the vapour produced can vary from one e-cigarette to another, depending on the mechanics of the device and the formulation of the eLiquid.
    Read More >
  • How Do I Know I Can Trust Vype's Quality?

    How Do I Know I Can Trust Vype's Quality?

    Vype eLiquids contain nicotine, water, propylene glycol and glycerol, which are all pharmaceutical grade as defined by the European Pharmacopoeia Standard Monograph, and all sourced within the EU. When it comes to our flavours, we use only food-grade flavourings – also sourced within the EU – which are thermally stable when vaporised.
    Read More >
  • A Sign of Quality You Can Trust

    A Sign of Quality You Can Trust

    Since it's the vapour that you inhale and the vapour that delivers the satisfaction, it is very important for us to know exactly what our vapour contains. This is why we put care and expertise into every eLiquid and every device we make - to ensure quality of ingredients, consistent vapour quality, and satisfaction from start to finish.
    Read More >
  • Our Expertise in Vapour Science

    Our Expertise in Vapour Science

    Since it's the vapour that you inhale and the vapour that delivers the satisfaction, it is very important for us to know exactly what our vapour contains. This is why we put so much care and research into every eLiquid and every product we make - to ensure quality of ingredients, consistent vapour quality, and satisfaction from start to finish.
    Read More >
  • Our Team of Experts

    Our Team of Experts

    With backgrounds ranging from toxicology to medical device manufacturing, biosciences to analytic computing, we have a 360-degree perspective from doctors, engineers and scientists, all working together. These are just a few of the people behind your Vype vaping experience.
    Read More >
  • Our Laboratories

    Our Laboratories

    We invest heavily, both in equipment and expertise, to enable us to effectively and expertly analyse vapour and the individual elements it contains.
    Read More >
  • Our Approach

    Our Approach

    We check and test the quality of vapour for every eLiquid we craft, every flavour we blend and every device we manufacture. Below, you can find out how our experts know exactly what you vape.
    Read More >
  • Our Heritage

    Our Heritage

    To create a truly satisfying vaping experience, we have drawn upon BAT's 100+ years experience and expertise in understanding the needs of smokers. Vype is sold by Nicoventures Trading Ltd, a UK-based company that sits within the Nicoventures division of British American Tobacco.
    Read More >
  • Lab-tests of e-cigarette show no evidence of cellular harm

    Lab-tests of e-cigarette show no evidence of cellular harm

    Vype ePen, a commercially available e-cigarette did not induce cell stress, DNA damage or in malignant transformation in cell culture tests.
    Read More >
  • Our Expertise in Vapour Science

    Our Expertise in Vapour Science

    Since it's the vapour that you inhale and the vapour that delivers the satisfaction, it is very important for us to know exactly what our vapour contains. This is why we put so much care and research into every eLiquid and every product we make - to ensure quality of ingredients, consistent vapour quality, and satisfaction from start to finish.
    Read More >
  • Can My E-Cigarette Catch Fire?

    Can My E-Cigarette Catch Fire?

    There have been incidents reported in the media of e-cigarettes catching fire or exploding. To protect against this, we have designed Vype devices with multiple layers of safety features. Over-voltage controls protect you from getting an electrical shock from our devices. Over-heating controls protect against fire and explosion. You can't overcharge our products, when used as instructed, due to a timed cut-off and other safety measures.
    Read More >
  • What is the Truth About Nicotine?

    What is the Truth About Nicotine?

    The Royal College of Physicians (RCP) and the Medicines and Healthcare products Regulatory Agency (MHRA), have concluded that there is no evidence that nicotine causes cancer.
    Read More >
  • Should You Worry About Second Hand Vapour?

    Should You Worry About Second Hand Vapour?

    Current research shows that there is little evidence to suggest that e-cigarette vapour is harmful to non e-cigarette users. Professor John Britton and Dr Ilze Bogdanovica, from the UK Centre for Tobacco and Alcohol Control Studies, in a report commissioned by the Public Health England summarised the current knowledge by saying...
    Read More >
  • Is One Vapour Really Any Different From Another?

    Is One Vapour Really Any Different From Another?

    Our own tests and those from independent researchers have found differences in the contents of vapour produced by different e-cigarettes. This is why we put care and expertise into every eLiquid, every flavour and every product we make, to ensure consistently high quality vapour.
    Read More >